The Fitze app is a reward app based in the UAE. Its main goal is to encourage people to be fit and it also rewards the members of the app as every step they take results to discounts, promos, vouchers and many more. This project needed a creative solution that will help boost their social media to the next level, a visual language that calls the attention of every app-user and a solution that prompts the consumers to use the app more (emphasizing the promos and the app rather than just communicating through plain imagery).